Owners of LG smart televisions will soon be able to watch content from the Apple TV+ service without requiring a separate set-top box, with the South Korean electronics company bringing the Apple TV app to a number of screens running webOS.
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Part of a number of announcements made at CES 2020, LG televisions will be the latest venue for Apple customers to be able to watch Apple TV content directly from the television. Rather than relying on AirPlay, an Apple TV set-top box, or another piece of external hardware, the update will bring the Apple TV app to the webOS smart TV interface.
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The Apple TV app will allow customers to use Apple TV , with the ability to subscribe to the streaming service and to sign up to other Apple TV channels also possible on the LG televisions. Access to the iTunes video library is also provided, with more than 100,000 films and TV shows available to view from Apple's digital storefront.
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LG did not advise exactly when the Apple TV app will be brought to its television lineup, but it will take place sometime this year. The update will not only be for new televisions, as 2018 and 2019-era LG TV models are set to gain the app as well.
Previously, LG provided support for AirPlay 2 and HomeKit in select 2019 TV models.
The addition of support from LG follows similar efforts in the last year by Samsung, Vizio, and Sony to do the same to their televisions.
For the manufacturers, they can offer customers more content options, as well as access to content they may already own in Apple's ecosystem. For Apple, it expands the customer base for Apple TV+, as well as the possible reach of Apple TV Channel subscriptions.
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For $15 per month, the Spectrum TV Essentials streaming service will provide more than 60 channels to an Apple TV or iPhone for customers of the company's internet service that don't have a cable television package.
At launch, Spectrum TV Essentials will be available for $14.99 plus tax. The lineup will be streamed through the Spectrum TV app, and will be available on a wide range of platforms.
Networks available on Spectrum TV Essentials include: A&E, AMC, American Heroes Channel, Animal Planet, AXS TV, BBC America, BBC World News, BET, BET Her, BET Jams, BET Soul, Bloomberg, Cheddar, CLEO TV, CMT, CMT Music, Comedy Central, Cooking Channel, Destination America, Discovery, Discovery Family, Discovery Life, DIY, Food Network, FYI, Game Show Network, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, HDNet Movies, HGTV, HISTORY, IFC, Investigation Discovery, Lifetime, Lifetime Movie Network, Logo, MotorTrend Network, MTV, MTV2, MTV Classic, MTV Live, MTVU, NewsmaxTV, Newsy, Nickelodeon, Nick Jr., Nick Music, NickToons, Outdoor Channel, OWN, Paramount Network, Science Channel, Sundance TV, Teen Nick, TLC, Travel Channel, TV Land, VH1, Viceland, The Weather Channel and WEtv. Broadcast channels are not included.
'As the video marketplace continues to segment across price points and offerings, we believe a high quality, lower priced option for internet-only subscribers is very important,' said Viacom President and CEO Bob Bakish about the offering. 'We're excited to have our global brands as part of Spectrum TV Essentials at launch.'
The Spectrum TV app arrived on the App Store on January 3. With the release, Charter Spectrum became the first U.S. basic cable company to offer support for tvOS 12's zero sign-on functionality.
Apple's zero sign-on automatically authenticates existing subscriptions, allowing users to seamlessly access channels and on-demand content provided through their selected cable bundle. Zero sign-on is an evolution to single sign-on, which debuted in 2016 to streamline the log in process for a growing number of third-party video streaming apps.
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